Get these 6 rules drilled into your mind as early as possible, and you’ll have an easier time producing designs that communicate value and keep customers happy.

User experience designers focus on enhancing the customer interactions and experience as a whole, while UI developers translate product design and content into a responsive and interactive interface.

UX writers help create a great customer experience through the written word. It’s a role more companies are looking to hire.

It’s not easy creating a website design that works. It really isn’t...

I will say this bluntly and without sugar coating … the MVP has died. What does that mean for product and UX designers?

Sketch libraries will definitely change the way we design today. Here are few other things we learned while building atomic system

The most successful apps give us a reason to come back every day. We return to Facebook and Twitter every day because of the community social media fosters -- for better or worse.

Unknowingly (at first), I studied human behavior to give people what they want: nail-biting, scream-inducing fun.

When I got my first full-time job, I got my dad a Macbook Air as a thank you gift. I helped him set it up and explained that “Finder” is similar to “My Computer” on his old Dell computer and everything else worked just about the same.

Your user research team knows: Today, product users have tremendous power. The user decides whether a product is fun, useful, and easy to use – in other words whether or not it will be successful.