A step-by-step guide to User Research

A step-by-step guide to User Research

Your user research team knows: Today, product users have tremendous power. The user decides whether a product is fun, useful, and easy to use – in other words whether or not it will be successful.



Why We All Need Design Thinking

Why We All Need Design Thinking

With design thinking’s coming of age, the importance of applying its principles has become extremely clear. By meeting customer needs, it’s possible for any company in any industry to excel. Here's how.



Tips for presenting designs remotely

Tips for presenting designs remotely

Presenting designs in-person is very different than presenting designs online. In a remote meeting, attendees miss the visual cues of presenter and therefore, have to largely rely on verbal communication.



Digital Ethnography in UX - Tips for venturing into your users’ digital world.

Digital Ethnography in UX - Tips for venturing into your users’ digital world.

Digital ethnography is the study of people through digital artifacts (e.g. pictures, texts, and videos). Digital spaces hold a few advantages over physical ones.



Net Promoter Score — How loyal are your customers? 42!

Net Promoter Score — How loyal are your customers? 42!

Since 2003 the simplicity and strength of the NPS question made it one of the most important performance indicators for customers facing companies world-wide.



Leveraging Machine Learning to design better UX

Leveraging Machine Learning to design better UX

Machine Learning is the most sought after topic in the field of software Industry and would be considered the most in-demand technical skill going ahead



Why Qualitative App Analytics are a UX Designer’s Dream

Why Qualitative App Analytics are a UX Designer’s Dream

The dynamic thing about being a UX designer is that there are no rules per se, and there are no ‘right’ or ‘wrong’ answers to a problem...



Improve UX with these 5 classic storytelling techniques

Improve UX with these 5 classic storytelling techniques

Stories no longer have to be told in a 700-page novel, they can be as simple as a Whatsapp notification, a story with a hell of a cliff-hanger that implores us to find out what happens next...



How the money transfer industry uses UX dark patterns to hide fees

How the money transfer industry uses UX dark patterns to hide fees

96% of Americans that send money internationally are unhappy with their money transfer provider and 80% say they feel ripped off by their provider. That leaves 4% happy. Babies on a plane give higher satisfaction ratings.