Your user research team knows: Today, product users have tremendous power. The user decides whether a product is fun, useful, and easy to use – in other words whether or not it will be successful.
When working with a user-centered research methodology, it is important to talk to all relevant users and not only to those who say yes to a phone interview during office hours.
If you’ve seen HBO’s Silicon Valley, you might remember a recent episode in season 3 in which the Pied Piper app launched and had hundreds of thousands of downloads upon launch, but no repeat user interaction...
Have you ever found yourself browsing through a website for minutes, struggling to find the needed information? Have you ever deleted an app, that seemed to be a useful tool, but turned out to be a real pain to use? Sadly, this is a pretty common occurrence: the internet is full of examples of poor user experience.
One of the essential traits of any UX designer is to be able to ‘walk a mile in their user’s shoes’ - We call this being an ‘Empath.' By seeing things as they do, we are more likely to find great solutions to any problems present or future.
In fact, a 1998 iMac had a display resolution of 800 by 600 pixels. With browser chrome, the effective canvas shrunk to about 650 by 440 pixels. Talk about a design constraint. Michael McWatters explores how his designs have survived over time across different Apple devices.
Getting great products into users’ hands is incredibly hard. The modern product development product process is riddled with complexity.