Guest Article

A step-by-step guide to User Research

A step-by-step guide to User Research

Your user research team knows: Today, product users have tremendous power. The user decides whether a product is fun, useful, and easy to use – in other words whether or not it will be successful.



Behavioral Groups: A Tool For Great Generalisations

Behavioral Groups: A Tool For Great Generalisations

When working with a user-centered research methodology, it is important to talk to all relevant users and not only to those who say yes to a phone interview during office hours.



User Experience saves you time and money

User Experience saves you time and money

If you’ve seen HBO’s Silicon Valley, you might remember a recent episode in season 3 in which the Pied Piper app launched and had hundreds of thousands of downloads upon launch, but no repeat user interaction...



How to Create Exceptional Product Value Through UX Design

How to Create Exceptional Product Value Through UX Design

Have you ever found yourself browsing through a website for minutes, struggling to find the needed information? Have you ever deleted an app, that seemed to be a useful tool, but turned out to be a real pain to use? Sadly, this is a pretty common occurrence: the internet is full of examples of poor user experience.



The UX Journey - The path of the ‘Empath’

The UX Journey - The path of the ‘Empath’

One of the essential traits of any UX designer is to be able to ‘walk a mile in their user’s shoes’ - We call this being an ‘Empath.' By seeing things as they do, we are more likely to find great solutions to any problems present or future.



Pixels + time = comedy

Pixels + time = comedy

In fact, a 1998 iMac had a display resolution of 800 by 600 pixels. With browser chrome, the effective canvas shrunk to about 650 by 440 pixels. Talk about a design constraint. Michael McWatters explores how his designs have survived over time across different Apple devices.



The Principled-Practical Curve of Modern Product Design

The Principled-Practical Curve of Modern Product Design

Getting great products into users’ hands is incredibly hard. The modern product development product process is riddled with complexity.