Have you ever built a product? And have you found yourself unable to get your idea on track? This is a case study demonstrating how we discovered a niche audience in a crowded market in under a month, simply by talking to people.
Designing a product is very difficult. Redesigning an already accepted and popular layout is harder still. When the user gets acquainted with a product, the slightest change to their experience can make them unhappy.
Valentine’s Day is the holiday when significant others go through the gifting ritual. But gifting can be a draining process because it is hard to predict someone’s wants. When faced with what to get loved ones, users may turn to technology or gifting services for a hand in picking gifts.
UX professionals probably hear all the time that empathy is key to ensuring that users are engaged. The challenge is to make the creation of empathy enjoyable and potentially effective using technology.
If you’ve seen HBO’s Silicon Valley, you might remember a recent episode in season 3 in which the Pied Piper app launched and had hundreds of thousands of downloads upon launch, but no repeat user interaction...
We are all familiar with the common news feed; they can be found on sites like Twitter, Facebook, New York Times, Huffington Post, and Buzzfeed. This article explains what they are, when to use them, why they are useful, and examples of good news feed design.
When working with a user-centered research methodology, it is important to talk to all relevant users and not only to those who say yes to a phone interview during office hours. By limiting our availability as designers, we close the doors to customer groups that might have a different point of view.
Have you ever found yourself browsing through a website for minutes, struggling to find the needed information? Have you ever deleted an app, that seemed to be a useful tool, but turned out to be a real pain to use? Sadly, this is a pretty common occurrence: the internet is full of examples of poor user experience.
Oh, the website of Donald Trump… where do we begin? A few weeks ago The UX Blog did a light heuristic evaluation of Hillary Clinton’s campaign site, and I threw my hat in the ring to take on The Donald Trump's website.
When designing a web page with many sections and details, it is very easy for the user to feel lost. Following these guidelines can transform a messy collection of information into a comprehensible, interactive resource for your users.
One of the essential traits of any UX designer is to be able to ‘walk a mile in their user’s shoes’ - We call this being an ‘Empath.' By seeing things as they do, we are more likely to find great solutions to any problems present or future.
With design thinking’s coming of age, the importance of applying its principles has become extremely clear. By meeting customer needs, it’s possible for any company in any industry to excel. Here's how.
Your audience loves your website. But does the CMS running it make your staff miserable? Admins are users too, so the backend of your website should be built with same attention and thoughtfulness as the frontend.
Over the last several months, some of the leaders of innovative design have taken ‘minimal design’ to the next level. Facebook, Airbnb and Apple have followed a similar blueprint to simplify prominent products in a way that reflects this new trend of ‘Complexion Reduction’ in mobile design.