Latest UX Articles
Contextual interviews are a popular and widely used method in UX. They’re also extremely helpful! But, does this method always work?
Lindsay Kurbursky applies design thinking principles to her own wedding planning.
The ‘problemo’: Organise an enjoyable multicultural wedding 10,000km away without breaking the bank or losing my cool.
An Interview with Margaret Hanley
Have you ever built a product? And have you found yourself unable to get your idea on track? This is a case study demonstrating how we discovered a niche audience in a crowded market in under a month, simply by talking to people.
Designing a product is very difficult. Redesigning an already accepted and popular layout is harder still. When the user gets acquainted with a product, the slightest change to their experience can make them unhappy.
Valentine’s Day is the holiday when significant others go through the gifting ritual. But gifting can be a draining process because it is hard to predict someone’s wants. When faced with what to get loved ones, users may turn to technology or gifting services for a hand in picking gifts.
Today, the bar for good user experiences (UX) is higher than ever before. People expect more than just a functional product; delivering the bare minimum is no longer an option.
UX professionals probably hear all the time that empathy is key to ensuring that users are engaged. The challenge is to make the creation of empathy enjoyable and potentially effective using technology.
Your user research team knows: Today, product users have tremendous power. The user decides whether a product is fun, useful, and easy to use – in other words whether or not it will be successful.